Why Advertising Still Works—And Always Will.

A Timeless Tool in a Changing World

In an age where trends come and go with a swipe and the digital landscape evolves daily, one thing remains constant: advertising works. It always has—and it always will. Whether it’s a classic TV spot, a targeted Instagram reel, or a Google search ad, advertising plays a crucial role in how consumers discover, engage with, and remain loyal to brands. But why does advertising continue to be a non-negotiable part of successful business strategy? The answer lies in a few timeless truths.

Advertising Builds Awareness

The first step to gaining a customer is being known. Advertising is how you introduce your business to the world. Research shows that 81% of consumers need to trust a brand before they consider making a purchase from it (Edelman, 2019). Trust begins with familiarity—and familiarity is built through consistent exposure. Whether a consumer sees your face, logo, or branding colors in their Facebook and Instagram feed, repeated visibility creates recognition, and recognition fosters trust.

Advertising Influences Decision-Making

It’s not just about being seen; it’s about being remembered when it matters. Advertising has a measurable impact on consumer behavior. According to a 2023 Nielsen report, creative and targeted advertising drive 11% of incremental sales (Nielsen, 2023). That means when ads are both compelling and seen by the right people, they do more than drive clicks—they drive purchases. Even in a world filled with content, well-placed, well-designed ads still influence choices and move people to act.

Adaptability and Measurability

Modern advertising allows for more control and insights than ever before. From targeting specific areas and keywords, today’s strategies are as customizable as they are trackable. Brands can see exactly how many people viewed, engaged with, or clicked on an ad—and adjust their campaigns accordingly. This flexibility ensures that businesses, big or small, can continually refine their messaging to meet audience demand.

Conclusion: Advertising works!

No matter how media evolves, people still respond to stories, visuals, and messages that speak to them. That’s the core of advertising—and it’s not going away. As long as businesses have something to offer, advertising will remain the bridge that connects them to the right audience. If you're ready to build your brand and launch a powerful social media campaign, Instabuzz Media is here to help. Reach out today to build a campaign unique to you! 

Works Cited

Edelman, 2019

Nielson, 2023