All Posts

As a business owner, it’s common to bite off more than you can chew. Why delegate tasks that you can do yourself for free? This is what most business owners get wrong about the concept of “free.” Your time is not free. After all, if you do not value your time, then who will? From an outside perspective, marketing on social media might look easy, but it’s important to understand that marketing is a very long game that requires consistent quality. In a study for the Business M

Imagine you need a job done. How do you choose what business to employ? How do you decide if you can trust their services? If you’re like over 80% of people, then you most likely check reviews on sites such as Google, Yelp, or Zillow first (Anthony). If you’re like 88% of people, those reviews will influence your buying decision (Thomas). According to a study by BrightLocal, 91% of consumers in the 18-34 age group trust online reviews as much as recommendations from family, f

In today’s Internet Age, it seems as if the whole world is touting the need for businesses to participate in digital marketing, but the exact statistics and benefits of this type of marketing can be a bit more elusive. To help answer why digital marketing is so important, I consulted a few studies that explain the benefits of digital marketing for consumers and businesses—both separately and together—along with the best way to market online if a business lacks the time and sk